Label This Project title image

A Toast to Fallen Redwoods

One of our early winter storms this year has toppled a California’s giant: the iconic Pioneer Cabin Tree in Calaveras Big Trees State Park. The tree, more than an 1000 years old, was famous for the car tunnel in its trunk that had been carved out more than 100 years ago. The tree tragedy made us […]

Living in a Wine Master’s House: How Amerine’s Legacy Turned a Screenwriter into a Winemaker

We recently received a message that blew us away: An email from the person who now owns Maynard Amerine’s former home in Napa Valley. That person is actor, writer and director — and now winemaker — Doug Barr, who got his big break with a starring role in the 1980s TV series The Fall Guy. […]

A Toast on Amerine’s 105th Birthday: Great California Wines

October 30 marks the 105th birthday of our favorite wine label collector, Maynard Amerine, which got us thinking about what Amerine might have picked to toast himself on this special day. Luckily, he left us some clues in the form of the annotations on his label collection. Amerine was fond of noting when he drank a […]

Image Recognition + Label This

If the 5,000 labels in the Professor Amerine wine label collection is any indication, it can take a lot of bottles to become an educated wine consumer. And unless you’re tasting wines like Professor Amerine (or our V&E students!), there’s a good chance that when you walk down the wine aisle in the grocery store, […]

Who is Maynard Amerine?

“Drink wine, not labels” declared Maynard Amerine, but you might be asking yourself just who was Maynard Amerine to make such a bold declaration. (And why is his name all over the site?) I first met him when he came to the Natural Resources Library on the UC Berkeley campus. I was newly graduated from […]

About the Project

The labels in the Amerine collection tell the story of the growing wine industry during a pivotal time. Right now, the only way to search Amerine’s collection of historic wine labels is to flip through the hundreds of spiral-bound notebooks housed in Special Collections at the UC Davis Library.
The Label This project allows you to help us transcribe these labels to create a searchable database.
Mark Labels

Tell Us Your Story

Are you a wine expert? Do you have family history that you’d like to share with us? Send us your story!

Support the Project

There’s much more we want to do with the labels in the Amerine collection. To help support our digital wine initiatives, please contact Jane Fortner, Assistant Director of Development, Library and Student Affairs at (530) 752-9842 or